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About me

My roots are from Africa and Greece. I was born in Australia, adopted, and raised by my dear Mum in Mparntwe (Alice Springs), which is a tiny remote town in the middle of Australia. 

I struggled through school and was diagnosed with ADHD when I was 11 years old.

Instead of taking medication, I doubled down on sport, which allowed me to move to Melbourne to pursue a professional tennis career. 

I dropped out of school to compete on the international men’s pro circuit and completed my studies remotely. On my 18th birthday I smashed all my rackets and quit the sport forever. This was my first encounter with burnout. 

I went to business school at RMIT University, coached tennis, and spent every dollar I saved on travelling through South America, Asia and Europe over the next five years. 

I took a job as an intern at a Melbourne-based tech startup called Flippa, and within a year, I was promoted and relocated to San Francisco to establish a presence in Silicon Valley and throughout North America. Scaling a 20-person team in 3 years was a steep learning curve to say the least. 

I then moved to Mexico to learn Spanish, to surf, and to launch Dealflow, which became a leading M&A advisory platform helping investors and entrepreneurs buy and sell internet businesses. Business was humming and I was living out my dream for about two years… 

Then I burnt out again. I stepped down as CEO, moved back to the tiny remote town where I grew up to live with my mum, and went offline for six months to recover and focus on my health. I sold a majority share of the company to a Private Equity firm that year, and my remaining shares were acquired by an eCommerce Group two years later. 

The third time I burnt out was a few years later when I launched a SaaS company called Exitplanr. I decided that three strikes means I’m out. So I put the project on pause and dedicated myself to training and research to find a solution for myself and others like me. I studied everything I could from western neuroscience to eastern philosophy on the connection between ADHD, entrepreneurship, and burnout.

I discovered that the relationship between my 'higher self' and 'lower self' was broken. Pounding myself with the discipline stick and dangling the carrot of motivation wasn't working for me. The ‘stick and carrot’ approach simply didn’t work for me.

I started developing a new approach called Flowjo, which has been life-changing for me. My ADHD is no longer a disadvantage I need to 'manage', but a competitive advantage I leverage every single day. I have become completely burnout proof, and I LOVE what I do.

Now, I am scaling my two businesses faster than ever before, with half the effort and twice the fun. Most importantly, I've found my purpose, which is to make the journey for entrepreneurs and creatives quicker, easier and a lot more enjoyable.

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© Jamie Toyne 2024

​Design & Illustration by Zoya

I was raised by my mother on Arrernte Country in Central Australia. The Arrernte people have been nurturing and sustaining this land for thousands and thousands of years. ​I acknowledge and apologise for what we foreigners have managed to undo in such a short amount of time. ​I extend this apology and pay my respects to all First Nations people around the world.

 

I truly believe that Entrepreneurship can be a powerful catalyst for change and the driver of important social and environmental outcomes. It can equip people with the necessary skills to take control of their futures and create their own pathways to success - in whatever form that looks like. 

Whilst I am enthusiastic about entrepreneurship, I acknowledge that it is a Western construct born from the same colonial systems that continue to extract, oppress and cause immense suffering to First Nations people and their land. 

 

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